Behind the Scenes: Cristiano Ronaldo for American Tourister


By now you've probably seen our amazing commercial with Cristiano Ronaldo and his Golden Yellow Curio. Now it's time to take you behind the scenes and show you how we made it!

Watch the full video below!

We started super early in the morning in Madrid, where Cristiano lives and plays his soccer.
Cristiano was happy to see the director, fellow Portugal native Augusto de Fraga.
Augusto is a multi-talented director who approaches each script in a unique way. Like all great film directors, the script defines his style. He loves telling stories through actors, but is also very experienced in working with non-actors, athletes and celebrities.

Director: Augusto de Fraga Director: Augusto de Fraga

We chose Augusto because he has worked with international brands like Adidas, Vodafone, Playstation and Nike, and with many superstars, including Zlatan Ibrahimovic, Cesc Fábregas, Thomas Muller, Rafael Nadal, David Luiz, Andrés Iniesta, Guardiola and Mourinho. Wow!

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Cristiano was easy to work with and had a smile on his face all day. He loved the Curio suitcase as much as we do. Such a professional!

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Thanks to everyone involved in producing such an awesome video. Even though our #BRINGBACKMORE competition is finished, we still have some fun activities planned for the rest of the year. Stay tuned for more Cristiano Ronaldo x American Tourister fun!

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